Would you follow you? Are you a leader?
Let me ask that another way: Do you follow you?
It was once explained to me that ‘self-discipline’ means being a disciple of your own highest priorities. Framed in that way, choices logically follow from beliefs. They aren’t hard to make, they are necessary. You believe in what is important to you, so you set about making it happen with religious fervor.
All of this struggle with motivation, focus and productivity is not a matter of tricking yourself into action; it’s the opposite. It’s about actually believing what you say is important to you.
There’s no doubt that Vanguard tests their ads, but you can iterate and improve anything– especially something that starts out so bad. That doesn’t mean you’re even on the right track.